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PIXEL ADs of the WORLD

Visit our other Information site at
Find It All Here

Or, have a look at
PIXEL ADs of the WORLD

Informative Articles

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Business credit is more of a science than an art. The first rule for this science is that it is not the same as personal credit. Many would-be and aspiring business owners are not aware that establishing credit for a business is just as important...
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In the Movie and Play “South Pacific” there is a song called “Talking.” The words to that song go like this. Feel free to sing it. “Talking, talking, talking, talking, talk. Talk about thing you’d like to do. You have to have a dream. If you don’t...
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The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and...
 

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Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.

Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.

Let the brainstorming begin!

I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

::: Start List :::

• "grill - where ideas sizzle"

• "water cooler" ...sidenote: i thought that's where people really talk openly

• "feedbag - serving up ideas"

• "your market

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draw" ...sidenote: i don't know how i got here

• "evoke" ...sidenote: now i'm just writing words, synonyms

• "persuade"...sidenote: this is where the dictionary & thesaurus come in

• "convince"

• "share"

... a few minutes pass by
... a few more minutes pass by

• "Slice-A-Day.com" ...sidenote: visual images of pie and cake; slice is a portion of a bigger piece

• "Share Your Slice On Marketing"
...sidenote: tagline that explains and supports vision

::: End Brainstorming List :::

I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.


About the Author

With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for DesignInsomnia.com, in San Diego, CA - an internet/web graphics firm that harnesses the “Power of Design to Communicate.” Founder of Slice-A-Day.com - your slice on marketing.