Marketing Customer-Services
Marketing Customer-Services
by Robert Wardrick
Bad customer service is everywhere these days — unmanned front desks,
surly servers, clueless staff, employees talking on the phone, and managers
who refuse to acknowledge a customer. It’s no longer an exception ... poor
service has become the norm."
Customer service is a vital part of your marketing mix. After spending time
and money to draw prospects to our products and services then have a
customer-service break down at the point of deliver can destory your
bottom line and your reputation. Large brick and mortar businesses are
some of the worst at customer services, but many e-commerce sites are
also lacking;
3. Slow answering email inquires.
2. Asking for to much personal info to make a simple sale.
1. Burying relevant information ten pages
deep.
André Bell, _http://www.economicbooster.com_
(http://www.economicbooster.com/) author, speaker and business
consultant, sums it up best, "Most people look at what their competitors
are doing to market their businesses and then simply imitate that,
whether good or bad."
"The best marketing approach resembles an octopus. An octopus is very
effective at catching food with eight limbs. If the octopus loses one limb
it may momentarily lose some of its strength and agility, but it adapts and
continues on as an effective hunter and predator."
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Robert Wardrick is host of Businesshood 2005
http://www.robertwardrick.com
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