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Avoid Direct Mail Suicide: Life Saving Insights

Keep your direct mail from going directly to the trash can by sending a postcard magnet mailer. Stand out from the competition, get long term quality exposure and increase sales with one powerful, affordable product.

On their 10 year anniversary American Printing & Promotions, Inc. is re-defining effective direct mail and offering business owners a more powerful way to reach consumers.

On 1 November 2005 www.postcardmagnet.com was launched to make business owners aware of postcard magnet mailers: a powerful direct mail alternative that accomplishes what traditional direct mail cannot.

Don't Throw Your Advertising Dollars Away on Postcards

Experts say, "The most difficult task of any mailing is to stay out of the trash can long enough to deliver a message." That statement is true now more than ever as direct mail use has increased. There is an over population in the mailboxes of most consumers of unwanted and unsolicited 'junk mail'.

Everyday, enormous amounts of direct mail take a short and un-eventful journey directly from the mailbox to the trashcan, representing tens of thousands of advertising dollars literally wasted. Postcardmagnet.com claims to offer business owners a mailer that consumers will keep and use rather than discard and ignore.

"It's our mission to provide business owners with a product that will keep their message in front of their clients longer resulting in more impressions and a greater response rate," says Ryan Christensen, owner and CEO of American Printing & Promotions. "A postcard magnet mailer is the perfect way to keep your marketing dollars out of the garbage and continually promoting your business." "Effective marketing includes differentiating yourself from your competitors", continues Christensen. "That includes not only your products and service, but your direct mail as well".

The product highlighted on www.postcartmagnet.com is a commanding 8.5" x 5.25" with a bright full color imprint on both sides. A high gloss laminate offers professional visual appeal as well as durability. An attached magnet, available in any custom shape or size, is easily removed from the postcard and kept on the fridge or filing cabinet.

A report found in a direct marketing annual statistical fact book reports that "a postcard with a magnet attached is read at least 51.9% more often" than traditional postcards or envelope mailer."

Cost Per Exposure

Affordability and return

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on investment are important considerations in any marketing decision. Cost per exposure is one way to determine the effectiveness of a direct mail campaign.

"Cost per exposure," says Christensen, "is what makes this product the most effective and affordable direct mail choice. Postcards get ignored, thrown away or lost. A magnet goes directly to the fridge; and it's going to stay there for years. You can't get that kind of exposure with anything else."

A well known and accepted law of marketing is that a consumer must be exposed to a product or service multiple times before the decision to purchase takes place. Some businesses, in an effort to create repeat exposure, send out a series of postcards. Production costs and postage has to be paid for with each mailing.

The same positive effect of repeated exposure can be achieved by sending out a magnet postcard once. The magnet will continue advertising a message or service long after traditional mailers have been thrown away and forgotten.

Paving the Way for Increased Sales

Postcard magnet mailers also pave the way for personal follow up. Contacts will remember receiving the magnet mailer because of its attractive and unique design.

Consumers will remember the company and its message because of the magnet on their fridge or filing cabinet. When a salesman calls on individuals in the targeted area he will have the advantage of making a follow up call rather than a cold call.

"When advertising with postcards you don't have that power" says Christensen, "People remember things that are unique. They will remember the company's message and service because they will see their magnet every single day. Sending out regular postcards or envelope mailers doesn't give you a competitive advantage: It just makes your company easy to forget."

"Remember", he concludes, "anything but a magnet will just get thrown away."



A free sample, order and production details and additional information can be obtained by visiting:

www.postcardmagnet.com

About the author:

About American Printing & Promotions, Inc.

American Printing & Promotions, Inc. was founded in 1995. Over the past 10 years it has grown from a small local company into an international printing and promotional provider. Ryan Christensen, manager since 2003 has helped lead the company towards being a foremost provider of revolutionary and effective direct mail.