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7 Secrets to Winning the Direct Mail Game
If you want to find lots of new customers, here's seven things you'll want to be sure to check before you mail the first piece.
1. Look at your direct mail as your recipient will look at it.
This is much easier to say than to do. To create...
Can Web Copy Writers Learn From Direct Mail Techniques
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and...
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? ...
RAISE FUNDS FOR YOUR NONPROFIT USING AN ANUUAL DIRECT MAIL PROGRAM
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each...
Rising Postal Rates? Don’t Cut Down the Direct Mail
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general,...
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