|
|
|
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.
All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary...
In B2B Direct Mail Lead Generation, Work Backwards
Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.
Before you write a single line of copy or design a single element of your direct mail package, sit down with the sales people...
Is your direct mail missing these key features?
Welcome to the world of direct mail! Chances are you’ve seen
direct mail just about every day in your mailbox. This has
proven to be an effective form of marketing, and one that
you should seriously consider.
As with other avenues of...
Manufacturers Shift Marketing Budget Away from Direct Mail in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...
Paper Direct Mail Is Not Dead
I recently witnessed a conversation about the “death” of paper direct mail due to the “life” of web presence and blogs. I’m not exactly sure why, but someone seems to declare the “death” of a marketing technique every few months…I guess that’s how...
|
|
| |
|
|
|
| |
|
| | |