Search
Recommended Products
Related Links

 

 

Visit our other Information site at
Find It All Here

Or, have a look at
PIXEL ADs of the WORLD

Visit our other Information site at
Find It All Here

Or, have a look at
PIXEL ADs of the WORLD

Informative Articles

How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sales Letters
If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper. Gatekeepers are usually found in Fortune 1000 firms, where the CEO, CFO, CIO and other chief executive officers are...
Improve Your B2B Direct Mail Response Rates With Premiums.
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost...
In B2B direct mail, don’t ask for the order.
Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer. A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business reply...
Increase your direct mail response rates with freebies.
Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate. Here’s an example of what I mean. Your cost per lead is the money you...
Redirecting Your Mail When You Move
Have you recently moved into a new apartment? Wonder why your mailbox is empty? Did you remember to redirect your mail? It's difficult to remember all of the things you need to take care of before leaving your apartment. You've got hours of...
 

Google
 
Andy's Information Pages Web



Quick, Helpful Tips for Direct Mail

Make Your Offer Irresistible - All good copywriters
will tell you, the secret to great copy is to make it
impossible to say "No"!

Find the Good in Everything - Rather than try to hide
negative sides to your product, try making them known
with a positive twist.

Stay Focused - Product or Audience. Keep your
advertising focused. The wider your scope, the easier
it gets to lose your reader.

What, Where, Why, Who or How - One of the quickest ways
to grab attention, is to pose a question to your
readers they can't help but answering.

Tell Them What They Know - Another way to get your
reader interested is to state a negative fact that your
reader already knows, and offer a solution.

Just the Facts Ma'am - Although "Power" words are great
eye catchers and help the flow of your copy, nothing
beats providing facts and product details.

Be Sincere - People can spot phonies and phony copy
just as easy.

No Fear? Wrong! - Fear makes a great motivator. Fear of
missing a great deal or fear of what can happen without
your product.

Be Personal - Address you reader in the first person.
In

Watch the latest videos on YouTube.com



many situations the "human touch" is a great benefit
as well.

Don't Write A Book - Direct Mail, whether in online or
off, needs to be just that, "Direct". Don't waste time
with "warm-up" text.

Flattery Will Get You Everywhere - Vanity will serve
its purpose, as long as you don't overdo it.

Use Power Words - Use words proven catch their eye and
them to buy.

Easy Respond Procedures - In Direct Sales especially,
you want to make it easy and obvious how they can
respond to your offer, while you have they're
attention.

Showcase Your Guarantee - With the overwhelming
abundance of Internet and Mail Fraud plaguing us,
people need a guarantee.

Offer Insider Information - People like to think they
are getting something Exclusive or Special.


About the Author

Wild Bill Montgomery
ATTENTION: Are You In Business On The Internet?
Do You Want The Best In Helpful Information and
FREE Software & Sites? Want Direct Links To All
The Latest Articles? Want A FREE Software and
Reports Package? Start Getting Our Two Sizzlin'
Hot Newsletters and Find Out What You're Missing!
Go To