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Introduction to Trade Show Exhibits
When you are planning for your next trade show exhibit
you should look back to when you were only browsing the many
different booths, exhibits, and displays. Remember what type of
exhibits got your attention. Your presentation should also...
Marketing Students: 5 Guidelines For Your Final Paper
Get motivated! ('Why do I write this paper?") This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – you should give yourself time to figure out...
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a...
Tantalizing Headlines: Do's and Don'ts
Put yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet: New Slaves in America HP...
Trade Show Budgeting, Part 1
Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and "man" (or better, "woman") it. Before you decide to get involved, take a serious look at the costs of all of these...
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